Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an average of 89% of their customers, compared with 33% for those with weak omnichannel strategies?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Before we delve into how Bird empowers travel companies to achieve these impressive results, let's take a quick step back and start with the user journey by understanding the importance of capturing attention with sign-up forms, gaining customer insights, and personalizing content with omnichannel templates. Understanding how travelers interact with travel apps and websites is crucial to maximizing the impact of Bird's features.

1. Capturing attention: Increasing subscibers with sign-up forms and discounts

Bird helps customers grow their subscriber list with compelling sign-up offers

The journey begins with attracting potential customers. Companies can use pop-up forms and sign-up offers to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Understanding consumer behavior: Pixel tracking and customer insights

Bird segments customers into targeted journeys based on their user web insights

Understanding customer behavior is key to delivering personalized experiences. Bird’s website tracker captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Personalizing content based on interactions: Omnichannel templates

Bird helps drive traffic to your website through personalized deals across multiple channels

Bird offers omnichannel templates that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Re-engaging customers: Retargeting abandoned pages

Bird increases revenue by retargeting abandoned searches

One of the most effective ways Bird helps companies increase revenue is by retargeting abandoned page views. When a traveler searches for train journeys in Tokyo but doesn’t book, Bird’s web tracking captures this event. You can then use personalized journeys to retarget these customers with relevant offers and incentives.

For example, the traveler receives a push notification an hour after their search, reminding them of the Tokyo train journey and offering a limited-time discount to encourage booking. This strategy ensures no potential customer slips through the cracks, ultimately leading to higher sales.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird allows customers to build trust with instant booking confirmations across multiple channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s automated journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Increasing Loyalty: Continuous engagement and personalized offers

Encourage bookings and build loyalty through personalized engagement

In case you haven’t realized it yet, building long-term loyalty is essential in the travel industry! By leveraging Bird’s CRM capabilities, travel companies can create personalized experiences that keep customers coming back. These range from targeted holiday search emails to exclusive offers and price alerts.

Price Alerts

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Targeted emails powered by search patterns

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Transform your customer journey with Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Request a Demo today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.