You will learn about IP warming, a process to gradually increase email volume from a new IP address over several weeks to build a good sending reputation with mailbox providers. Key points include focusing on high engagement from recipients, using Bird’s Auto IP warm-up feature to manage traffic, and starting with your most active subscribers. Consistent volume and low complaint rates are crucial for success. You’ll also learn how to determine the number of dedicated IPs needed based on your email volume and types of messages sent.